Hansraj Hulaschand & Co. Pvt. Ltd., the authorized distributor of Bajaj motorcycles in Nepal, has launched its Dashain campaign 'Bajaj Game of Power - Khelne Ho?', offering customers prizes, digital competitions and opportunities to meet popular Nepali sports personalities.

The campaign has been designed around the festive season, combining motorcycle purchases with rewards and interactive activities targeting young riders and motorcycle enthusiasts.

Under the campaign, customers purchasing a Bajaj motorcycle during Dashain will be eligible to win prizes worth up to Rs. 1 lakh. The rewards also include smartwatches, autographed merchandise and other Bajaj-branded gifts.

Meet Nepal’s Champions

One of the key attractions of the campaign is the opportunity for selected winners to meet Rabindra Dhant, Cr7 Horaaa (Sanjan Gautam) and Dipendra Singh Airee in person.

The company said the meet-and-greet initiative is aimed at giving customers an opportunity to interact with personalities they follow and admire.

Digital Racing Challenge

Bajaj has also taken the campaign to the digital space with the 'Pulsar Racing Game.'

Participants can select the avatar of their preferred champion and compete on a digital racing track. Participants recording the fastest times, along with selected top performers, will receive autographed T-shirts, champion merchandise and exclusive Bajaj gifts.

The company said the digital activities have been introduced with a focus on younger riders and the growing use of digital platforms for entertainment and engagement.

‘Show Your Power’ Challenge

The campaign also features a 'Show Your Power' challenge, inviting riders and motorcycle enthusiasts to demonstrate their strength, fitness and passion for Pulsar through their own creative content.

Winners selected through the challenge will also get an opportunity to meet the featured champions.

Golchha: Campaign Designed Around Customer Experience

Speaking about the campaign, Abhimanyu Golchha, Director of Golchha Group, said Bajaj had designed the initiative to bring a different experience to customers during Dashain.

 'Dashain is a time of renewed energy and festive spirit. With that in mind, we designed ‘Game of Power’ to give our customers a fresh experience. From prizes and digital races to meeting our champions, this campaign gives customers the chance to participate and show off their own power,' Golchha said.

Through 'Bajaj Game of Power - Khelne Ho?', the company aims to combine motorcycle purchases with rewards, competition and digital engagement during the Dashain festive period.